The Goal Scorer market is one of football betting's most popular options — and one that offers the most attractive odds for experienced bettors and traders.
Instead of betting on the final result, here you bet on who scores: the first scorer, the last, or whether a specific player scores at any point in the game.
👉 In this guide, you'll learn how it works, what options are available, and how to exploit this market on exchanges like Orbit Exchange via BFB247.
What Is the Goal Scorer Market?
The goal scorer market lets you bet on which player will score in a given match. There are three main variants:
- ⚽ First Goal Scorer — the player who scores the 1st goal of the match
- ⚽ Last Goal Scorer — the player who scores the final goal
- ⚽ Anytime Goal Scorer — the player scores at any point (most popular)
👉 Each variant has specific rules and different odds behaviour — all covered below.
First Goal Scorer — How It Works
You bet on the player who will score the first goal of the game.
- 📌 If your selected player is injured before any goal is scored and never took to the pitch, the bet may be void (depends on platform rules)
- 📌 If your player scores — but not as the first goalscorer — the bet loses
- 📌 Own goals generally do not count in this market
👉 Odds for first scorer are typically higher than "anytime scorer", since it's harder to pinpoint the exact player who opens the scoring.
Anytime Goal Scorer — The Most Popular Variant
This is the market favoured by most bettors. You bet that a player will score at least one goal during the match, regardless of when.
- ✅ More accessible odds for elite strikers
- ✅ More opportunities during the game (the player can score anytime)
- ✅ Ideal for in-play trading — prices move significantly
👉 A top striker like Haaland, Mbappé or Cristiano Ronaldo can have odds between 1.80 and 2.50 to score anytime, depending on the opponent.
Goal Scorer Odds — What to Expect
Odds vary greatly depending on:
- 📊 Player position — strikers have lower odds; defenders have very high odds
- 📊 Recent form — players on scoring streaks have lower odds
- 📊 Opponent — teams that concede a lot increase scoring probability
- 📊 Starter or sub — if the player starts, odds drop before kick-off
👉 On exchanges, odds are set by the market itself — no house margin — meaning fairer prices than traditional bookmakers.
How to Trade the Goal Scorer Market
One of the biggest advantages of exchanges is that you can buy and sell positions during the game. In the goal scorer market, this creates unique opportunities:
Strategy 1 — Open Before the Game, Close After a Goal
- Place a Back bet on a striker before kick-off at high odds
- If the player scores early (e.g. 20 minutes), odds drop dramatically
- Close the position with a Lay at much lower odds
- 💰 Result: guaranteed profit regardless of what happens next
Strategy 2 — Lay Injured Players
- Monitor last-minute injury news and team selections
- Lay players once confirmed as non-starters or injured
- Odds rise when the market confirms the news — close for profit
Strategy 3 — In-Play Bets During Pressure Spells
- A team losing and pressing creates opportunities in the goal scorer market
- Fresh substitute strikers have high odds but increased scoring probability
- 👉 Speed of execution is critical — use professional trading software
Important Rules You Must Know
Before betting, it's essential to know the specific rules of each platform:
- 📋 Player doesn't take the field — bet is generally void and refunded (Back) or cancelled (Lay)
- 📋 Own goal — doesn't count as a goal for any player in this market
- 📋 Substituted before goal — if player comes off before scoring, rules vary by exchange
- 📋 Missed penalty with rebound goal — if the player scores the rebound, it normally counts
👉 On Orbit Exchange, rules are transparent and can be consulted directly on the platform.
Liquidity in the Goal Scorer Market
Unlike result markets (1X2), the goal scorer market has more fragmented liquidity:
- 💧 Top players in high-profile matches have good liquidity
- 💧 Players in lesser leagues or defensive positions may have limited liquidity
- 💧 Liquidity increases significantly during the game after events like goals, cards or substitutions
👉 To guarantee fast execution at the best odds, it's essential to access an exchange with its own liquidity plus Betfair's liquidity — like Orbit Exchange via BFB247.
Goal Scorer vs Match Result — Which to Choose?
- ✅ Goal Scorer — higher odds, more volatile, better for in-play trading
- ✅ Match Result (1X2) — more liquidity, more stable, better for pre-game strategies
👉 The best traders combine both. They use the result for risk management and goal scorer markets to amplify profits at key moments.
Common Mistakes to Avoid
- ❌ Betting on players without confirming they're starting
- ❌ Ignoring rules about players who don't take the field
- ❌ Not closing profitable in-play positions while waiting for "one more goal"
- ❌ Betting on low-liquidity markets where you can't close your position
- ❌ Not using trading software to track real-time odds movements
How to Get Started on Orbit Exchange
To access the goal scorer market under the best conditions:
- 📝 Register on Orbit Exchange via BFB247 — full English support available
- 💻 Download the free trading software to track odds in real time
- 💰 Make a deposit from just €10 and start with low stakes
- 📚 Read our strategy guides before betting seriously
👉 As official BFB247 broker since 2013, BetAdvisor-PRT offers dedicated support, personalised onboarding and full software usage guides.
FAQ — Goal Scorer Market
FAQ — What happens if the player doesn't play?
If the player doesn't take the field at any point during the match, the bet is generally voided and your stake returned. Always confirm the specific rules of the exchange you're using.
FAQ — Do own goals count in the scorer market?
No. Own goals are not counted in any variant of the goal scorer market — first scorer, last scorer or anytime scorer.
FAQ — Which exchange is best for goal scorer markets?
Orbit Exchange via BFB247 offers excellent liquidity in this market thanks to the combination of Orbit's own liquidity and Betfair's liquidity, ensuring the best available odds.
FAQ — Can I lay players in the goal scorer market?
Yes! On an exchange you can Lay (bet against) any player scoring. This is one of the most used strategies by traders to hedge positions or create opportunities when a favourite player is unlikely to play.
FAQ — Which leagues have the most liquidity for goal scorer markets?
The Premier League, La Liga and Champions League have the most liquid goal scorer markets. In lower-profile leagues, liquidity may be limited — especially for players who aren't the main strikers.
Article by the BetAdvisor-PRT Team | Read more articles